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Albert Bandura is one the world’s most frequently cited psychologists. His ground-breaking work within the field of social learning and social cognitive theory led to a paradigm shift within psychology away from psychodynamic and behaviorist perspectives.
As part of a new research agenda in the early 1960’s which posited that people learn vicariously through observation Bandura began investigating aggression through imitation; work that gave rise to one of the most famous psychology studies of all time, “Transmission of Aggression Through Imitation of Aggressive Models.” More commonly known as “The Bobo Doll Experiment,” it was the first study to explore the impact of televised violence on children.